Utility clothing and World War 2…


We are making progress, we’ve come all the way from 1890-1945. So on with the blog…

During the War clothing was rationed as it was needed for more important things like uniforms for soldier’s, parachutes, bedding in hospitals, and anything that was really going to help the war effort.

http://www.hullcc.gov.uk/museumcollections/collections/storydetail.php?irn=233&master=455 This is really good at explaining the severity of the rationing.

The ‘make-do and mend’ slogan for the 1940’s meant that women needed to have initiative to make whatever they had into something new and fashionable.

personally I love the 40’s hair and makeup styles. I think that the clothing is very fashionable even though they didn’t have much to work with.

A main designer in the !940’s is Claire McCardell.  In the 1940s, she was known for designing stylish, functional, and easily affordable mass-produced sportswear.

Claire McCardell 

That’s all from the 40’s 🙂 On to Post-war fashion!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s